In September 2012, with President Barack Obama locked in a tight race for reelection, Moore + Associates collaborator Liz Manne came up with an idea for a series of comedic fact checking videos of his Republican opponent Mitt Romney. Actually… was a partnership between Schlep Labs and American Bridge PAC, with videos featuring Rosie Perez, W. Kamau Bell, Sarah Silverman, Cher, and more. The videos were watched millions of times and coverage of the effort generated hundreds of millions of media impressions. Actually... was produced by Amy Rubin at Barnacle Studios.

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