In 2022, a front group for fossil fuel companies and trade groups called New Yorkers for Affordable Energy was running ads to convince New Yorkers to oppose implementation of an ambitious climate law that will move New York State off of fossil fuels by 2050. The ads use scare tactics, claiming the law will force New York homeowners to spend tens of thousands of dollars on all new appliances and other upgrades. To undermine and expose their efforts, Moore + Associates created Fossil Fuel Flack, a television ad starring Ed Begley Jr. as the aforementioned flack who brings his scare tactics into a family’s most intimate gathering.

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