Judith Kaplan 1922

March 18, 2022 marked the 100th anniversary of Judith Kaplan becoming the first bat mitzvah. To explore this groundbreaking moment, Moore + Associates worked with her synagogue, SAJ: Judaism That Stands For All, and other partner organizations to create @JudithKaplan1922 on Instagram. Her Instagram Stories form a video journal set in New York City during … Read More

Fossil Fuel Flack

In 2022, a front group for fossil fuel companies and trade groups called New Yorkers for Affordable Energy was running ads to convince New Yorkers to oppose implementation of an ambitious climate law that will move New York State off of fossil fuels by 2050. The ads use scare tactics, claiming the law will force … Read More

Gone Native

Gone Native is a series of comedic digital shorts that shine a satirical light on some of the weird microaggressions people make toward Native Americans. In a time where much of the country assumes that Natives still live in teepees like it’s the 1700s, it’s obvious that as a society, we could use a tiny … Read More

Science Fair Nightmare

More than 100 Members of Congress deny the basic science of climate change, which is embraced by 97% of climate scientists. For these deniers, a school science fair is their worst nightmare. Young people overwhelmingly share scientists’ grave concerns about climate change and its affect on the world and their lives. Moore + Associates created … Read More


In 2016, as Trump began to win Republican primaries, Moore + Associates, on behalf of Schlep Labs, was tasked with figuring out how to communicate the dangers of Trumpism to an electorate unused to authoritarian leaders. In partnership with a collection of top Broadway and Hollywood songwriters, we developed Chump, an anti-fascist musical comedy about … Read More

Murf is Self Medicated

In 2019, comedian Murf Meyer was invited to pitch his stand-up show, Murf Meyer Is Self-Medicated, at the Yes, And… Laughter Lab showcase. Then COVID hit. Moore + Associates worked with Murf to reconceptualize a stand-up show based on his personal experience with drugs and alcohol into a multiplatform storytelling and interview series about addiction … Read More


The Democratic Attorneys General Association (DAGA) wanted to highlight the incredible work of their member AGs in successfully opposing the Trump administration’s efforts to harm vulnerable Americans. So we created DAGA vs MAGA, a mash-up of classic Superfriends-style cartoons and contemporary superhero memes. An all-star line-up of voice actors, including Jon Hamm, Franchesca Ramsey, Jordan … Read More

Yes, And…Laughter Lab

In 2019, Moore + Associates and the Center for Media and Social Impact at American University launched the Yes, And… Laughter Lab. This ongoing collaboration is building a pipeline for the best comedy projects that address and discuss pressing social issues, while creating a new cross-sector practice for comedians, social justice folks, philanthropy, and industry … Read More


During the 2018 election, the non-profit Hillel International was seeking to support student efforts to register new voters and get them to the polls. M+A developed the “MitzVote” campaign and video, presenting a new coming of age ritual to celebrate first time voters. The campaign helped Hillel reach more than one million people, register 20,000 new … Read More

Planned Parenthood Presents:
Taking Care of Your “Pussy”

Who says educating people around women’s sexual health has to be awkward or boring? To expand Planned Parenthood’s online educational content we developed three episodes of a new series called: “Taking Care of Your Pussy.” Using playful, adorable cats as click bait and featuring the smart, hilarious Sasheer Zamata as narrator, this three part series … Read More