House Speaker Paul Ryan is an avid supporter of trickle-down economics, a discredited theory that claims tax cuts for corporations and the rich are the best way to help low wage workers and the middle class. This campaign, developed for the non-profit Civic Ventures, introduced Americans to Not Paul Ryan, who, unlike the real Paul … Read More
She’s not just Hillary Clinton, she’s “the most interesting woman in the world.” Playing off Dos Equis’ legendary ad campaign, James Franco starred in three endorsement videos that generated 7 million organic views plus a $1 million pre-roll ad buy. The campaign was launched with Super PACs Priorities USA, WomenVote!, and Schlep Labs, to make … Read More
To help launch What Could Go Wrong, Everytown for Gun Safety’s campaign opposing guns in bars, we produced a stand-up comedy show at Gotham Comedy Club in New York City. Performers included Fred Armisen, Sasheer Zamata, Hasan Minhaj, Aparna Nancherla, and Seaton C. Smith. The event brought together 200 guests, including survivors of gun violence and Everytown activists, for a … Read More
In September 2012, with President Barack Obama locked in a tight race for reelection, Moore + Associates collaborator Liz Manne came up with an idea for a series of comedic fact checking videos of his Republican opponent Mitt Romney. Actually… was a partnership between Schlep Labs and American Bridge PAC, with videos featuring Rosie Perez, … Read More
Driven by two parodies of the famous Schoolhouse Rock animations, Eifo George was created to explain how Jewish donors’ dollars were secretly helping to build peace-blocking settlements in the West Bank rather than to build and grow Israel. A year after the campaign was launched, the Jewish National Fund committed to the #MosesStandard (full transparency about where their donor dollars go), and … Read More
Sarah Silverman’s warning to students, minorities and the elderly about the dangers of new Republican-driven voter ID laws was rated one of Mashable’s most shared videos of the 2012 campaign. With 2.6 million views, LMPV was ranked the top online political ad of the week by the Wall Street Journal.
This sitcom parody web-series, starring Aasif Mandvi, challenged stereotypes and misinformation about American Muslims. With almost 600 million media impressions, more than 620k online views, and a cutting edge web presence, Halal in the Family offered an effective tool to combat anti-Muslim bias.
Parodying the best-selling faux children’s book “Go the F*ck to Sleep,” Samuel L. Jackson’s uncensored wake-up call for Obama’s base of supporters was one of the most-watched videos of the 2012 election season with nearly 5 million views. WTFU was ranked one of the top 5 online political ads for three weeks in a row … Read More
Wake the F*ck Up!